About 週刊東洋経済臨時増刊シリーズ
ネット通販の登場で「買い物のあり方が根本から変わった」と言っても過言ではない。ＩＴ活用のマーケティング理論を駆使し、新たな買い物市場を創出している。対する既存のリアル陣営もネット通販強化に余念がない。成長市場としてのネット通販を、ユーザー、ショップ経営者、企業それぞれの側面から徹底解明する！
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