STARS of the HOME

These famous faces invite sparkle, organisation and style into our houses

Domestic goddesses are nothing new. In the 1860s, Mrs Beeton sold over two million copies of her Book of Household Management, which warned there was ‘no more fruitful source of family discontent than a housewife’s untidy ways’. And ever since American inventor Josephine Cochrane designed the first dishwasher from a shed in her back garden in the 1890s, we’ve been embracing ways to make cleaning easier. Today’s ‘cleanfluencers’ draw a similar following on social media, yet there is no whiff of drudgery as we declutter and deep-clean our way to happiness at home. It’s like we’ve turned back the clock, with cleaning less of a chore and more of a way to boost our mental wellbeing. TikTok videos with the hashtag #CleanTok have over 150 billion views. Spending more time…

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Woman & Home (Digital) - 1 Issue, April 2025

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