Each year, when we ask experts to predict what might lie ahead, someone inevitably suggests: This will be rum’s year.
Looking at the latest rum releases from the past 24 months, it’s clear there’s no shortage of excellent bottles to tempt. Look to Appleton Estate’s Black River bottling, a 15-year-old Jamaica rum with succulent toffee and hazelnut flavors; a vibrant, grassy Hawaiian-made agricole rum from Kuleana Spirits; or the nuanced vanilla and cocoa powder tones of Copalli Cacao Rum, a white single-estate rum from Belize infused with organic cacao nibs.
“Rum will have its day.”
In terms of sales volume, 2021 wasn’t rum’s year. The rum industry sold 24.7 million cases last year, according to the Distilled Spirits Council of the U.S., lagging behind vodka, American whiskey and tequila/mezcal.
While brands remain hopeful that…
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Wine Enthusiast (Digital) - 1 Issue, August/September 2022