Sometimes the old ways are the best

What Hi-Fi?’s content director Joe Cox explains why Apple co-founder Steve Jobs knew the score when it came to modern tech’s Achilles’ heel

“It just works.” This was the mantra that Steve Jobs used to repeat with alarming regularity, from his NXT days to when he was CEO of Apple. Whether he was launching iMacs or the first iPods, explaining iTunes or digital downloads, the promise was that this potentially confusing – maybe even scary – new technology could easily and seamlessly be enjoyed by everyone. It just works. And this made a lot of sense. It tackled head-on many people’s fears, conscious or otherwise, about new technology. It will be complicated; it’s hard to set up; you’ll need to be an IT expert to get it to work. “It just works”, then, aimed to remove that seed of worry and doubt before it even got the chance to become planted in your head.…

You're reading a preview of

What Hi-Fi? (Digital) - 1 Issue, October 2023

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.