DRESSED IN A faded T-shirt and squinting into the summer sun, Jeremy Clarkson suddenly looks up from his glass of rosé, interrupts his date mid-conversation, and remarks, “Ooh, that noise. That was a Maserati Quattroporte – I suspect the GTS model. Such a cool noise. Sorry, what was your question?”
At the time of writing, this viral TikTok video – titled ‘POV: you’re having lunch with a car guy’–is approaching a million views. No surprise, really, because (a) if you’re a petrolhead, it’s painfully relatable, and (b) it tells us something fundamental about Maserati. For all the brand’s ups and downs over the years, almost every model it’s ever produced has featured a gloriously sonorous engine.
Which makes Maserati’s move to electrification a major challenge. While Porsche can focus on…
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What Car? (Digital) - 1 Issue, April 2025