RARE TYPE 2 SCHULWAGEN EMERGES AFTER 43 YEARS
In the early 1950s, Volkswagens and Porsches were among the vehicles imported to the U.S. by Austrian businessman Max Hoffman. However, Volkswagen decided to terminate its contract with Hoffman as sole importer and began groundwork on founding Volkswagen of America in 1954. Leadership in Wolfsburg wanted a dedicated U.S. organization to tap into the biggest car market in the world. But the company knew that in order to succeed they had to back up their sales organization with a parts and service network to support the customers after the sale.
Through 1954, Volkswagen representatives Will Van De Kamp and Geoffrey Lange set up the dealer and distributor network. In 1955, they had Wolfsburg send their very first employees, three service tech trainers,…
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VWt (Digital) - 1 Issue, Issue 136