Selling the dream

All us VW owners do all the marketing VW ever needs without even realising it. Meet Keith Godden, VW’s latest brand ambassador

Words Gordie Woolacott Photos Adam Walker

There’s a modern trend, particularly in the world of social media, for businesses to appoint ‘brand ambassadors’ to surreptitiously invade our psyche and get us to buy their product. From pop stars to footballers to the millennial vlogger – they’re all at it. But how about Volkswagen? Who’s doing it for them? I’ll give you a clue – you know one of them really well. In fact, you know all there is to know about this person. You brush this person’s teeth, morning and night and you change their underwear. Yes, it’s you! It’s you, it’s me and it’s us. We, the owners and drivers of Volkswagens old and new, are all the brand ambassadors VW will ever really need, mainly because we’re all so awesome, right? So, when Keith…

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VWt (Digital) - 1 Issue, March 2018

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