SUPERMARKETS SAY NO TO EASTER PUNS

Top grocery retailers unite to drop eggy marketing guff

BRITAIN’S supermarkets have got together and agreed not to use any egg puns in their advertising campaigns this Easter. The season is usually awash with adjectives with the prefix ‘ex-‘ replaced by the word ‘eggs’ in the mistaken belief that this is either amusing or clever. “It’s about time that this tiresome practice came to an end,” said Herbert Pocket, chair of the Joint Supermarket Retail Association. “I’m sure our customers are sick to the back teeth of reading about ‘Egg-septional prices’ or ‘Egg-strordinary value’ every time they visit one of our stores between February and May.” “Nobody has ever once laughed or been entertained by these signs. They’re simply beyond dull” he continued. “Honest to God, if I have to look at another sign reading ‘Eggstra Special Easter Offers’…

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Viz (Digital) - 1 Issue, March 2024

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