1 bait-and-switch
低價促銷誘使客戶上門購買高價品
Meaning：A sales tactic that lures customers with low prices on unavailable items with the aim of upselling them on a similar, pricier item
■ Example 1
That bank's advertised loan terms are just a bait-and-switch scam… No one qualifies for those loans.
■ Example 2
Once I got to the store, I quickly realized their advertised bargains were just a bait-and-switch campaign.
2 to raise the bar
提高標準／提高水平
Meaning：To set the standards or expectations higher by being better than anyone before
■ Example 1
Last quarter's massive sales upswing has really raised the bar for our future sales goals.
■ Example 2
With our combination of higher quality standards and lower prices, we have raised the bar for the entire industry.
3 to burn bridges
斷絕後路／不留餘地
Meaning：To…
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Trade Insight Biweekly 經貿透視雙周刊 (Digital) - 1 Issue, No.590_Apr-06-22