Trade Insight Biweekly 經貿透視雙周刊 (Digital)

Trade Insight Biweekly 經貿透視雙周刊 (Digital)

1 Issue, No.590_Apr-06-22

聲音經濟風起雲湧 荷蘭Podcast浪潮興起

受益於疫情的社交禁令,居家時間增長,以聲音為主的新媒體活動來勢洶洶,荷蘭聲音經濟發展方興未艾,Podcast聽眾人數增長,市場攀升,不僅帶動經濟效益,也為相關設備廠商開啟商機。
聲音經濟風起雲湧 荷蘭Podcast浪潮興起
2020年開始的新冠病毒肺炎,難纏程度超乎全球預期,時至2021年底,仍然影響大部分地區的正常運作。荷蘭疫情也是一直居高不下,至2021年9月底確診人數超過200萬人,限制社交的禁令也常在放鬆後又被迫再緊縮,長時間以來各式「宅娛樂」、「宅活動」反而受益於社交受限制、居家時間增長而蓬勃發展。 其中以聲音為主的活動異軍突起,從Podcast到Clubhouse;從存在已久的有聲書到主流新聞臺提供的聽新聞專門應用程式App,均顯示以聲音為主的新媒體活動,已成為一股來勢洶湧的浪潮,襲捲人們生活中的各層面,不管是娛樂性、知識性、實用性, 涵蓋科技、時事、商業、文化、自我成長、經驗分享等,荷蘭的聲音經濟發展正是方興未艾之時。 聽眾數持續攀升 年輕人為主要族群 根據荷蘭媒體管理局(The Dutch Media Authority)出版的調查報告「Digital News Report Nederland…
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Trade Insight Biweekly 經貿透視雙周刊 (Digital) - 1 Issue, No.590_Apr-06-22

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