疫情推升 菲律賓個人電腦銷售量成長

文■台北駐菲律賓經濟文化代表處經濟組

國際數據資訊有限公司（IDC）資深研究經理 Maciek Gornicki表示，2021年菲律賓個人電腦銷售量較2020年的228萬臺增加57萬臺，也較2019年新冠病毒肺炎疫情前的218萬臺為高。Gornicki表示，菲律賓個人電腦銷售量顯著成長，除因2020年受疫情影響導致供貨短缺，將出貨高峰推延至2021年外，疫情導致多數線上教學也提高購買需求，特別是筆記型電腦。 臺灣品牌宏碁（Acer）連續13年蟬聯菲國個人電腦（包括桌上型、筆記型電腦及工作站）市場第一品牌。2021年宏碁個人電腦市占率為27％；筆記型電腦連續16年為菲國領導品牌，2021年市占率達33％，其中消費型筆電市占率為30％、電玩型筆電占34％；桌上型電腦市占率則達31％。菲國個人電腦市占率除最高的宏碁27％外，其次為聯想（Lenovo）15％、戴爾（Dell）13％、惠普（HP）11％及華碩（Asus）11％。…

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