Trade Insight Biweekly 經貿透視雙周刊 (Digital)

Trade Insight Biweekly 經貿透視雙周刊 (Digital)

1 Issue, No.590_Apr-06-22

疫情下買氣旺盛 法國家具產業銷售創新高

疫情下買氣旺盛 法國家具產業銷售創新高
根據法國《費加洛報》(Le Figa­ro)報導,法國消費者近來注重家居布置的趨勢,自新冠病毒肺炎疫情爆發以來,國內家具、廚房及其他衛浴設備買氣旺盛,2021年成長14%、兩年內也成長8.8%。餐廳數度因防疫限制而關閉,期間也掀起法國家庭裝潢整修廚房的熱潮,2021年銷售大幅成長19.5%、兩年內也成長16%。 家具經銷商及製造商也察覺消費者的支出意願提升,平均預算增加6.4%。另據法國統計暨經濟研究院(INSEE)數據顯示,原物料及運輸價格的飆升,也使同款的家具價格上漲3.2%。 由於法國國內銷售的家具35%在境內製造,家具業恰能受益於這波旺盛買氣,其中65%的床具及半數的廚房家具都是法國製造,而玩具或紡織類產品則僅占5%。法國家具業聯合公會(l’Ameublement français)主席Philippe Moreau欣然指出,近兩年來已完全翻轉過去20年來的衰退。 此外,量身訂做的需求方興未艾,即使基本款或中等價位也是如此。部分製造商也趁政府推出振興計畫及市場強勁成長的良機進行現代化,例如:擴充生產線、採用新開發3D設計軟體,或縮短訂做交貨期程等,配合目前市場發展趨勢;報導預期法國家具業將能在5年內達成市場占有率40%的目標。 目前法國家具產業也有不少挑戰須克服,包括原物料與運輸價格上漲,以及部分原料短缺的問題。Moreau表示,自疫情以來法國家具業者已知因時制宜,調整生產策略或採用替代材料。…
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Trade Insight Biweekly 經貿透視雙周刊 (Digital) - 1 Issue, No.590_Apr-06-22

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