Trade Insight Biweekly 經貿透視雙周刊 (Digital)

Trade Insight Biweekly 經貿透視雙周刊 (Digital)

1 Issue, No.590_Apr-06-22

疫情推升 菲律賓個人電腦銷售量成長

疫情推升 菲律賓個人電腦銷售量成長
國際數據資訊有限公司(IDC)資深研究經理 Maciek Gornicki表示,2021年菲律賓個人電腦銷售量較2020年的228萬臺增加57萬臺,也較2019年新冠病毒肺炎疫情前的218萬臺為高。Gornicki表示,菲律賓個人電腦銷售量顯著成長,除因2020年受疫情影響導致供貨短缺,將出貨高峰推延至2021年外,疫情導致多數線上教學也提高購買需求,特別是筆記型電腦。 臺灣品牌宏碁(Acer)連續13年蟬聯菲國個人電腦(包括桌上型、筆記型電腦及工作站)市場第一品牌。2021年宏碁個人電腦市占率為27%;筆記型電腦連續16年為菲國領導品牌,2021年市占率達33%,其中消費型筆電市占率為30%、電玩型筆電占34%;桌上型電腦市占率則達31%。菲國個人電腦市占率除最高的宏碁27%外,其次為聯想(Lenovo)15%、戴爾(Dell)13%、惠普(HP)11%及華碩(Asus)11%。 Gornicki認為,菲律賓是東南亞國家個人電腦滲透率最低的國家之一,2022至2025年個人電腦需求量將維持在每年二百多萬臺,但由於經濟重新開放,消費者支出用於其他領域,銷售量預期將趨緩。長遠來看,因疫情而產生的需求恐難以持續,多數人已購買居家辦公或遠距教學所需設備,短期內不會再購買。IDC預期2022年菲律賓個人電腦銷售量為269萬臺、2023年234萬臺、2024年237萬臺及2025年244萬臺。…
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Trade Insight Biweekly 經貿透視雙周刊 (Digital) - 1 Issue, No.590_Apr-06-22

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