INNER STRENGTH with Martin Lucero

Talent Isn't Everything How Martin Lucero outworked the rest to get to 16 National Finals Rodeos and millions in team roping earnings. Earlier this summer, we were talking about the numbers game in rodeo, because, back in the day, we always said that it took averaging $1,000 per rodeo to make the Finals. While I might be semiretired, I think that’s still the case. It breaks down like this: I wasn’t really all that talented, but I was disciplined. That’s how I was able to win: I couldn’t outrope everybody, but I didn’t beat myself. I don’t have Junior Nogueira talent and a lot of people don’t. But you can still win by not beating yourself. And that was my logic. There’s more than one money to be won at all of these…

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The Team Roping Journal (Digital) - 1 Issue, October 2022

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