“I don’t believe in luck. I think you have to create it. There is a fantastic edge between destiny and free will and you can walk that line”

Tea but not as you know it. Or maybe you do. Seb Pole turned his fascination with herbs into one of the biggest do-you-good cuppa brands, learning a few life lessons along the way, as he tells Catherine Butler

Sebastian Pole is happy to be described as a bit of a hippy. “I’d be quite worried if I wasn’t considered one,” says the 47-year-old founder of herbal tea company, Pukka Herbs. “Hippies believe in personal empowerment, freedom of speech, the power of nature; I’ll take that, thank you very much,” he grins. It’s true that most hippies don’t have shiny corporate headquarters in Bristol, a PA and a staff of 100; but then most businessmen don’t have offices that smell of cinnamon and liquorice, hair that hangs over the collar of their plaid shirts, or a tan the colour of extra-strong builder’s tea, obtained through many hours spent outdoors. Seb, as he likes to be called, never wanted to be a businessman. Growing up in the south-west of England during…

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The Simple Things (Digital) - 1 Issue, September 2016 - Issue 51

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