Is it pyjama o'clock yet?

WITH THE SOFTEST OF COTTONS, CONSIDERED DESIGN AND UNIQUE PRINTS, YAWN NIGHTWEAR WILL HAVE YOU PREPARING FOR AN EARLY NIGHT

WIN A £250 VOUCHER Surely one of the best things about the nights drawing in is that we all have a good excuse to get into our pyjamas just that little bit earlier. Alice Whitely knew this only too well and it was the catalyst for setting up Yawn, her beautiful nightwear business, back in 2014. Alice’s vision was to create pyjamas that felt like a hug – characterful and colourful designs that made women feel happy and comfortable, both whilst sleeping and relaxing at home. Along with friends Roly and Phil, they searched fruitlessly for the ideal fabric, eventually opting to make their own, sourcing organic cotton to produce a fabric that’s naturally supersoft, temperate regulating and breathable. Add to that thoughtful designs with attention to even the smallest detail, such…

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The Simple Things (Digital) - 1 Issue, November 2023

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