There is much truth in the maxim that when the temperature drops you are never more than six feet from a puffer jacket. In high streets, outside school gates, in parks and playgrounds, there they will be, keeping their wearers swaddled and snug.
As a nation, we have embraced this padded coat with as much warmth as it provides. It brooks no boundaries: politicians, rappers, influencers, film stars, your dad, Alan Partridge, you, me, we all love a puffer. And why wouldn’t we? What other garment offers such immediate cosiness and weighs so little? Advances in puffer technology (there must be such a thing) now mean that they pack into the tiniest of pouches, replacing the voluminous styles that made the wearer look like the Stay Puft Marshmallow Man.
“The first jacket…
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The Simple Things (Digital) - 1 Issue, November 2019