VIRTUAL REALITY

FANCY OPENING AN ONLINE SHOP? CHECK OUT THESE COUPLES FEATURED IN NEW BOOK CHIC BOUTIQUERS AT HOME, WHO RUN BUSINESSES FROM THE COMFORT OF THEIR OWN – VERY STYLISH – HOUSES

Words : ELLIE TENNANT Photographs: JAMES GARDINER

The Future Kept Husband-and-wife team Dean and Jeska Hearne run thefuturekept.comfrom their home office in a bungalow on the Sussex cliffs near Hastings DEAN AND JESKA describe themselves as “purveyors of well-designed, durable, meticulously chosen goods”. Their pared-back, virtual shop is filled with beautiful, honest items such as wooden spoons, British lambswool blankets, natural vegan beauty products and artisanal gifts. “We want to show that being eco-friendly can be chic and stylish,” says Jeska. Their online and offline worlds overlap and merge, reflecting the design flair of the expert editors behind them. “We only stock things that we personally like and would have in our own home,” says Dean of The Future Kept, which they set up in autumn 2014. “It’s handy » having our office close to hand, although it does mean…

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The Simple Things (Digital) - 1 Issue, February 2016 - Issue 44

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