Excellent WOMEN

Adorable soft-toy adoption

What happens to well-loved soft toys and teddies when their owners grow out of them? When volunteer charity shop worker Charlotte Liebling saw them going to landfill she decided something had to change. She set up Loved Before, where old toys could get a new lease of life… and love. Toy donations - which often arrive with a little story of their past life - are washed and restored before being listed on Loved Before’s website (lovedbefore.london). Half of all profits have also been donated to charities, including Make-A-Wish UK. “At Christmas, millions of toys will be bought and millions more pumped out by factories, while toys still perfect for love, play and plenty more adventures go to landfill,” explains Charlotte. “Giving a once-loved toy another life isn’t just a…

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The Simple Things (Digital) - 1 Issue, December 2022

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