Los Angeles is lousy with pitches—unsolicited ideas proffered in elevators, at buffet spreads, while waiting for the barista to brew a chagaccino. In recent years, friends of Lee Eisenberg, an Emmy-nominated writer (“The Office”) and creator (“Jury Duty”), had been worn down by his spiels on his latest project—a new kind of duvet cover. No more wrestling unruly comforters into floppy, restrictive sleeves with elusive corners, Eisenberg promised. Heads nodded, but eyes rolled, too. “Everyone acknowledged there was a problem,” he recalled recently. “I don’t know that anyone acknowledged I was the person to fix it.”
Eisenberg has now sold hundreds of told-you-so’s, at almost two hundred bucks a pop. While traditional duvet covers open on one side, requiring a bedmaker to awkwardly slide a comforter through a single entry slot,…
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The New Yorker (Digital) - 1 Issue, January 22, 2024