Previously the firm indicated that it would launch only new internal combustion-engined (ICE) models in 2026, before phasing them out completely around 2032, although that plan may still hold for markets such as Europe, where new ICE vehicle sales are set to be banned from 2035, it appears the Ingolstadt-based carmaker is rethinking its plans for other markets.
Speaking at the Audi AG Annual Media Conference this week, CFO Ger-not Döllner implied that the company was still very much committed to ICE models. “As part of our product initi-ative, we are not only launching new electric models, but also a new gener-ation of combustion engine vehicles and plug-in hybrids,” Döllner said.
“We will manage the production of our last combustion engine vehicles depending on the various develop-ments in the world markets.”
He added that the 10 new plug-in hybrid models that the company plans to launch by the end of the year would be a “marked” role in the company’s move towards an all-elec-tric Audi. The carmaker earlier revealed that it planned to cut one eighth of its workforce as a result of the “immense challenges” that it faces at present. Audi’s global sales fell by 12% in 2024, with the German carmaker losing third place to Tesla in the pre-mium vehicle rankings.
Audi and the VW units, which will affect around 7,500 employees, were aiming at boosting productivity, sales and flexibi...
Speaking at the Audi AG Annual Media Conference this week, CFO Ger-not Döllner implied that the company was still very much committed to ICE models. “As part of our product initi-ative, we are not only launching new electric models, but also a new gener-ation of combustion engine vehicles and plug-in hybrids,” Döllner said.
“We will manage the production of our last combustion engine vehicles depending on the various develop-ments in the world markets.”
He added that the 10 new plug-in hybrid models that the company plans to launch by the end of the year would be a “marked” role in the company’s move towards an all-elec-tric Audi. The carmaker earlier revealed that it planned to cut one eighth of its workforce as a result of the “immense challenges” that it faces at present. Audi’s global sales fell by 12% in 2024, with the German carmaker losing third place to Tesla in the pre-mium vehicle rankings.
Audi and the VW units, which will affect around 7,500 employees, were aiming at boosting productivity, sales and flexibi...
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The Mercury (Digital) - 1 Issue, March 28, 2025