Brendon Arnold

THE ASSOCIATE VICE-PRESIDENT OF BRAND MARKETING FOR SHERWOOD HOCKEY TALKS ABOUT FINDING A UNIQUE NICHE IN THE COMPETITIVE WORLD OF HOCKEY STICK SALES

WITH W. GRAEME ROUSTAN

W. GRAEME ROUSTAN: I want to go back to 2020, there was a rebrand that took place in 2020, which really got a lot of attention from not only your competitors but from the users of your product. Talk to me about 2020. BRENDON ARNOLD: For us, 2020 was the first time we were able to take Sherwood back into the market. As you know, we picked up the brand in 2018. It was old, dusty, irrelevant. But even though it was out of date, and the consumer may not have known what Sherwood hockey is, we were able to find a pulse on that brand. And because the brand has such a rich heritage and is one of the most iconic hockey brands in the world, we knew that if…

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The Hockey News (Digital) - 1 Issue, Money & Power 2024

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