In the post-pandemic world of work, organisations everywhere must leave a digital transformation mindset in the past and move toward a digital evolution future.
Digital evolution is the continued adoption and refinement of new and emerging technologies to improve business efficiency, reduce costs, overtake competitors, and achieve better outcomes. This approach can help businesses reach their target market more quickly and effectively, build a solid customer base, become more efficient, and diversify or expand.
WHY DIGITAL EVOLUTION?
The big investment, big reward ethos of digital transformation is high risk – especially when it goes wrong. Harvard Business Review reports that of the annual $1.3 trillion spent on digital transformation pre-pandemic, an estimated $900 billion was wasted. That's because many of the companies behind these figures failed to adopt robust, long-term strategies to support…
You're reading a preview of
The European Business Review (Digital) - 1 Issue, September/October 2023