MISSION, VISION, VALUES: A BLUEPRINT FOR SUCCESS

Sam Goldwyn reportedly said that a verbal contract isn't worth the paper it's written on. But what about your company's mission statement? How can you be sure that it has real worth for the organisation? Here is the clarity you need.

by Ken Gavranovic and Lee Atchison excerpted from their book BUSINESS BREAKTHROUGH 3.0

C ritical to your company achieving success is your mission statement. Some companies don't have mission statements. Other companies have taken the time to craft one, but it's in a drawer somewhere, filed away after having been drafted during a management off-site three years ago. Some plaster it all over the walls of their office, where it's usually ignored by the longer-term employees, who know it's not how the company actually operates. Some companies have many mission statements. If one is good, then three is better, right? But a mission statement should not be just words on a piece of paper posted on the bulletin board. Done correctly, a mission statement should be a succinct, eloquent description of the soul and purpose of your company as a whole – not…

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The European Business Review (Digital) - 1 Issue, September/October 2023

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