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The European Business Review (Digital)

The European Business Review (Digital)

1 Issue, September/October 2023

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STRATEGY AT THE PACE OF TECHNOLOGY: INTEGRATING TECHNOLOGY INTO STRATEGY DEVELOPMENT CAN DRIVE GROWTH AND RESILIENCE

Most business leaders understand that the boldest business strategies are both informed by the possibilities of and delivered through technology. Our study explores three significant challenges that stand in their way and ways in which techforward companies overcome them.
STRATEGY AT THE PACE OF TECHNOLOGY: INTEGRATING TECHNOLOGY INTO STRATEGY DEVELOPMENT CAN DRIVE GROWTH AND RESILIENCE
KEY TAKEAWAYS: • Make technology fluency a foundational skill — one as important as being able to read a P&L statement — and a minimum requirement for all C-suite and board members. • The best strategies need to be developed with knowledge. Technologies such as generative AI are offering the opportunity to compress analysis and planning cycles even more by absorbing more data and leveraging capabilities such as synthetic data generation — all working towards enhanced strategic insights and actions. • Tech-forward companies have effectively moved from a ‘set-and-forget’ strategy — with long execution programmes — to a synchronised interplay of strategy and execution. They stand out because their strategic north star is supported by deliberate, constant motion to keep it relevant, despite constantly changing, multifaceted variables. The ongoing technology revolution—everything from cloud and…
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The European Business Review (Digital) - 1 Issue, September/October 2023

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