How Digital Technologies Drove Values for the Olympic Games

The last half-century has been characterized by our unceasing drive to assimilate ever-evolving digital technology into every aspect of our lives. The Paris 2024 Olympic Games provided a revealing example of the huge benefits that getting it right can yield.

Chengyi Lin

TECHNOLOGY IDEA EXPLORER The Olympic Games is the world's most celebrated sporting event. The recently concluded Paris 2024 Games hosted more than 10,000 athletes from 206 National Olympic Committees and attracted more than half1 of the world's population to watch the Games as they unfolded over the course of nearly three weeks. Paris 2024 achieved a critical milestone for the Olympic Agenda 2020+5,2 which tries to drive more progress to transform the Olympics for youth and the new era. What is the role of digital technologies in this critical transformation? How can we ensure that the Olympics engage with the younger generation who are “digital natives” and value instantaneous communication through various digital channels? Our ongoing research with the key Worldwide Olympic Partners (WOP) examined the last four games: the Pyeongchang…

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The European Business Review (Digital) - 1 Issue, November/December 2024

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