10 WAYS MARKETING IS BEING TRANSFORMED BY THE ADVANCE OF AI

Firms have so far used a mix of human intuition and traditional analytics to engage with their customers. But the advent of AI and more sophisticated data interpretation is heralding a new era of business–customer interaction. Instead of merely responding to expressed needs and wants, firms will proactively anticipate them, reaching a level of foresight never experienced before. This will revolutio-nise the nature of customer interactions and reshape industries. Here are ten predictions as to how the multifaceted applications of AI - including Generative AI - will transform marketing. 1 PREDICTIVE ANALYTICS WILL ANTICIPATE CLIENTS' DESIRES Forget mere lead scoring. AI-powered predictive analytics will anticipate desires before they are articulated. AI might craft multifaceted client profiles, predicting not just purchasing behaviours, but also emergent needs. It will capture biometric signals, such as eye movement…