NAVIGATING THE ETHICAL LANDSCAPE OF GENERATIVE AI

With the game-changing explosion of AI into the commercial world, business leaders have, predictably, focused on the technology's potential to boost their organizations' pursuit of their business objectives. However, as in any sphere of activity, with great power comes great responsibility. Enter "responsible AI."

Laetitia Cailleteau

In the realm of artificial intelligence, generative AI (“gen AI”) opens up a range of previously unimaginable possibilities, guiding organizations toward a future filled with innovative solutions to complex problems. However, the unprecedented pace of adoption and fears of unintended harm have intensified the discourse on responsible AI. With regulators stepping up efforts to regulate the development and use of generative AI through legislation such as the EU AI Act, organizations, large or small, need to focus on responsible AI now.1 Businesses, however, have much catching up to do. Asked, “Do you know where AI is being used within your organization?”, “Do you understand the risks you are exposed to and how to manage them?”, and, “Who is the accountable leader?”, many CEOs today answer “No” to the first question,…

You're reading a preview of

The European Business Review (Digital) - 1 Issue, March/April 2025

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.