ARTIFICIAL INTEGRITY

Much has been said about how to instill integrity into AI-generated content. So far, the focus has been on policing training data or filtering output, but wouldn't it be better if the AI system itself had its own integrity at its core? Hamilton Mann puts the case.

Hamilton Mann

Warren Buffet famously said, “In looking for people to hire, look for three qualities: integrity, intelligence, and energy. And if they don’t have the first, the other two will kill you.” This principle equally applies to AI systems— because AI systems are not just tools. So-called “tools” are deterministic; they follow a clear path from creation to usage, through degradation and, ultimately, obsolescence. In contrast, AI, especially machine learning systems, is fundamentally different. It does not follow this trajectory, because it is not static; it learns over time through interaction with data. Systems that use techniques like reinforcement learning or deep learning continuously refine themselves based on new input, making them more akin to dynamic entities that continuously evolve. No two AI systems function identically if they are exposed to…

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The European Business Review (Digital) - 1 Issue, March/April 2025

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