INSIDE TESLA A RARE GLIMPSE OF TESLA'S MYSTERIOUS INNOVATION CULTURE

Now, a critical and unanswered question is: How can CEOs develop an effective innovation culture so that their companies can achieve greater business success? If you are looking for an answer to this critical question, then this article analyzes the Tesla innovation culture to solve this problem. We identified the important characteristics of a highly impactful innovation culture at Tesla. This secret weapon of Tesla in our new world is no longer secret.

Mostafa Sayyadi

INTRODUCTION In an empirical study in Australia in 2024, we asked 689 Australian senior executives to list the characteristics of an innovation culture. We found that about 91 per cent of them listed characteristics such as intellectual courage, risk-taking, and a flexible and non-hierarchical structure. We felt that this was a great start to an innovative culture, but we also added the following tenets to move the company toward more innovation and creativity: more commitment by all employees to think outside the box; providing more support from lower levels; empowering people on the front lines; flatter structures; and using steering committees to lead change. These are tenets that we have learned from Tesla. A lack of proper understanding of the leader’s responsibilities is one of the reasons why the development…

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The European Business Review (Digital) - 1 Issue, January/February 2025

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