How Asia is Redefining Hollywood’s Spotlight

From the cuisine to the nuanced behaviours of locals, entertainment has historically played a pivotal role in shaping narratives and stereotypes about various countries even before we encounter them first-hand. However, a profound global transformation is currently underway—the so-called “Asian Invasion”—representing a tidal wave of Asian soft power that’s reshaping the entertainment landscape. A pivotal moment in this shift was the success of the 2018 film Crazy Rich Asians. Based on Kevin Kwan’s novel, the film achieved critical acclaim and commercial success, grossing over US$238 million worldwide. It ignited a surge of interest and appreciation for Asian stories and cultures while showcasing the charisma of actors like Constance Wu, Gemma Chan, and our very own Henry Golding and Michelle Yeoh. The impact has been significant and inspirational for Asian artists and…