Tatler Malaysia (Digital)

Tatler Malaysia (Digital)

1 Issue, January 2024

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The New Cool

Francis Kurkdjian’s newest fragrance for Parfums Christian Dior expresses a completely fresh new attitude
The New Cool
If anyone could interpret Christian Dior’s iconic New Look as a perfume for the 21st century, it would undoubtedly be Francis Kurkdjian. Renowned for his visionary approach and artistic flair in scent creation, Kurkdjian delved into the origins of his latest Dior fragrance, tracing it back to the house’s legacy in couture and its beginnings in perfumery in 1947. “To be true to Christian Dior, who wanted his perfumes to provide an olfactory reflection of his couture, I wanted to combine that perfect synergy between fashion and fragrance in a completely audacious style,” says Kurkdjian, who joined Parfums Christian Dior in 2021 as perfume creation director. Therefore, he aimed to create a perfume that echoes the spirit, nuances and essence of today’s New Look, which he code-named “cool attitude”, referring to the…
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Tatler Malaysia (Digital) - 1 Issue, January 2024

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