Sustainably Fabulous

Environmentalist and the OG sustainable fashion designer Stella McCartney breaks down her journey from being an “eco-weirdo” to eco-warrior, the unwavering influence of her family, and what is standing in the way of the fashion industry making real change

By Cherry Mui

“It’s about f**king time!” This is the slogan that appeared everywhere at Stella McCartney’s winter 2024 show in March, presented in one of the greenhouses at Paris’s Parc André Citroën: from a video in which actors Olivia Colman and Helen Mirren delivered a manifesto from “Mother Earth” to the upbeat ready-to-wear itself, 90 per cent of which is created from responsible materials. The slogan “was actually from a tank top I wore to my dad’s induction into the Rock and Roll Hall of Fame in 1999, and we brought it back as a piece in the collection,” McCartney explains. “I think the sentiment behind it really lent itself to the sort of playful activist tone we have here at Stella.” While her high-profile father Sir Paul McCartney is best known…

You're reading a preview of

Tatler Hong Kong (Digital) - 1 Issue, September 2024

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.