BREAKING FREE

Gender-fluid fashion is no passing fad, but a reality: Asian designers, retailers and organisations share how it has evolved, where it is in 2023, and what it needs for the future

By Cherry Mui

“I remember when Abercrombie & Fitch first opened its flagship in Hong Kong [in July 2012]: at the time, it seemed like 99 per cent of men were into streetwear and masculine looks. If you were looking for something gender-neutral, or with a softer aesthetic, which we were into, there wasn’t anything,” says Mite Chan, co-founder of Hong Kong-based fashion brand Demo. “The market was pretty dominated by that [overtly masculine looks], and we wanted to start a brand to fill the gap.” Chan and his business partner Derek Chan were inspired to launch their gender-fluid label in 2013. The past decade has been one of rapid change in this respect: just think of Jaden Smith sporting a skirt for Louis Vuitton’s womenswear campaign in 2016, or MM6 Maison Margiela…

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Tatler Hong Kong (Digital) - 1 Issue, September 2023

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