New Idol

Tatler speaks to Paik Suk Chung, the creative director of Seoul-cool label Recto, about how Korean designers are setting sights globally

By Cherry Mui

STYLE | SMALL TALK Korean fashion is having far more than a moment: with South Korean celebrities taking luxury houses by storm and fascination with K-culture reaching new heights, consumers the world over are lusting over idol-approved names such as Miss Sohee and Minjunkim. That’s not to say there wasn’t a global presence before the advent of Squid Game and Blackpink: Rejina Pyo and Rokh are two brands which have been regulars at European fashion weeks for several years. One of the most exciting names to know right now is Recto, a Seoul-based ready-to-wear label. Founded in 2014 by award-winning designer Ji Yeon Jung, Recto is part of a new wave of Korean fashion that’s defining the contemporary fashion uniform. Stocked physically in Hong Kong’s Lane Crawford and globally on…

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Tatler Hong Kong (Digital) - 1 Issue, September 2023

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