Shine the Spotlight

Tatler explores why Bella Hadid is the perfect choice to showcase Chopard’s Ice Cube collection as its latest brand ambassador

By Lynette Ow

Bella Hadid has graced an astounding 147 magazine covers, served as a muse to clothing and beauty brands and become an essential indicator of a campaign’s success. A prime example is her role in the Coperni spring-summer 2023 show in Paris, when a dress was spraypainted onto her body, live on the runway. Brand performance analysis firm Launchmetrics estimates the event generated a media impact value of US$26.3 million. Her unique facial features have unsurprisingly made her a favourite with photographers and designers alike. And while there’s no such thing as perfection, London-based cosmetic surgeon Dr Julian De Silva declared her face to be 94.35 per cent “accurate” to the golden ratio—the concept Leonardo da Vinci used to create the Mona Lisa. But 27-year-old’s influence—with an Instagram following of 61.3…

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Tatler Hong Kong (Digital) - 1 Issue, October 2024

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