Dressed to Impress

In an era dominated by sporty chronographs, Rolex introduces the Perpetual 1908—a dress watch that exudes elegance. We take a closer look at this remarkable timepiece, which shines a light on Rolex’s sophisticated craftsmanship

By Amrita Katara

FEATURE The year was 1908; Hans Wilsdorf had founded his watch company three years earlier and, that year, he finally filed its name in London: Rolex. Though the early years brought struggles, Wilsdorf ’s innovative designs were gaining attention. This year, more than a century since Wilsdorf cemented his company as a brand to watch, Rolex is revisiting its origins with an all-new Perpetual 1908, the first member of its soon-to-be unveiled collection of watches with perpetual rotors. While the house has luxury watches, like the sporty Daytonas and Submariners, that are widely coveted today, it has also a rich history in the dress watch category. It was in the roaring 1920s that the Rolex Cellini made its debut, a dress watch guarded by the patented, waterproof and dust-tight Oyster…

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Tatler Hong Kong (Digital) - 1 Issue, October 2023

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