When Worlds Collide

We delve into the history and enduring legacy of the Montreux Jazz Festival, and explore how its collaborations with luxury watchmaker Audemars Piguet expanded the creative horizons of both entities

By Ahy Choi

In December 1971, American musician Frank Zappa held a concert at a casino in Montreux, a small, serene town on the shores of Lake Geneva, against the stunning backdrop of the Swiss Alps. During the performance, a member of the audience fired a flare gun towards the ceiling, causing a serious fire that completely destroyed the casino. English rock band Deep Purple, who were scheduled to perform at the venue, were inspired by the incident to write into one of their biggest hits: Smoke on the Water. While the saga no doubt introduced the existence of the legendary Montreux Jazz Festival, which would also take place on the lakeshore, to a new community, its reputation is due mainly to someone who helped put out the fire and who founded it,…

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Tatler Hong Kong (Digital) - 1 Issue, October 2023

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