Girls Just Want To Have Fun

Sau Lee founder Cheryl Leung talks about modernising Asian heritage and why the brand is a love letter to all women who inspire

her By Cherry Mui.

“Growing up, I loved getting ready and dressing up with friends,” says Cheryl Leung, founder and designer of Hong Kong-based occasion wear brand Sau Lee. “[I had] this really tight-knit, supportive group of girls that were hype women, that made [me] feel great.” That feeling of being loved and cheered on led Leung to launch her brand in 2014, taking her and her sister’s middle name “Sau” and her mother’s maiden name “Lee” to name it. The UCLA psychology graduate was motivated to start Sau Lee by a lack of choice in Hong Kong, where she grew up. She would often be forced to go to a tailor to make the pieces she wanted to wear. “I really felt like there was a gap in occasion wear, where there were…

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Tatler Hong Kong (Digital) - 1 Issue, October 2023

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