The Avant Guards

Chanel’s global head of arts and culture Yana Peel speaks to Tatler about the brand’s new partnership with M+ and its upcoming projects, including the first ever Asian Avant-Garde Film Circulation Library

By Aaina Bhargava

FEATURE Yana Peel’s first visit to Hong Kong in 2009 involved a brush with its rich cinematic history when she attended a wedding at Shaw Studios. Fourteen years on, in her capacity as Chanel’s global head of art and culture, Peel is spearheading a new partnership between the brand and the M+ museum, announced in July this year, focused on preserving and developing film as a medium. Peel was appointed to her current position in 2020, and subsequently launched the Chanel culture fund in 2021, one of the functions of which is to facilitate partnerships with leading cultural institutions around the world and create new programming that benefits and supports creative and cultural thinking across disciplines. But while the partnership and fund are new, Peel traces the brand’s cultural patronage…

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Tatler Hong Kong (Digital) - 1 Issue, October 2023

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