Krizia Li

The founder of Vermillion is rallying to create new icons for Asian art and design, while making sure we don’t neglect the legends of our past

By Rick Boost.

Back in the 2010s, Krizia Li had racked up several years of experience working at luxury brands and noticed just how valued western brands were among Asian consumers. In contrast, brands in Asia—where many of those same products were being made—were mostly deemed somehow lesser, with the region seen as just the factory. That is when Li decided that, since Asia had the manufacturing prowess and the technological advancements to do so, it was a reasonable goal to make the region the birthplace of the next Chanel, Louis Vuitton or Christian Dior. And so in 2019, she founded and became the CEO of Vermillion, an e-commerce platform showcasing Asian luxury home decor and lifestyle brands to the world. Here, Li explains her goals of championing Asian creativity and innovation while…

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Tatler Hong Kong (Digital) - 1 Issue, October 2023

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