Living the Green

Common Farms founder Jessica Naomi Fong was named one of 50 global young changemakers by the World’s 50 Best Restaurants this year. The only Hongkonger to receive this honour, she tells Tatler about her mission to transform her home city’s food system since 2017

By Tara Sobti.

Why did you decide to start vertical farming, the process of growing crops indoors? My parents are in kitchenware manufacturing, so when I came back to Asia after graduating from university in Paris, I worked with them in product development. I then got into the restaurant scene to help my friend [chef Gianni Caprioli of the Giando Group] grow his restaurant business. I learnt a lot about the food system, the supply chain issues it faces and food wastage in the city. In Hong Kong, we import the majority of the food we consume. There is mistrust around quality because we don’t know where it’s coming from. Seeing the waste that comes with the import process and the high prices we are paying for food was eye-opening. I fell into a rabbit…

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Tatler Hong Kong (Digital) - 1 Issue, October 2022

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