Tatler Hong Kong (Digital)

Tatler Hong Kong (Digital)

1 Issue, October 2022

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Tee Time

Since 1981, Rolex has provided the official on-course clocks for golf’s original major, The Open; this year was no different
Tee Time
The 150th Open Championship took place this July in Scotland at the revered St Andrews links, the birthplace of golf. Of the 156 contenders in this year’s four-day tournament, 20 were Rolex testimonees, as the brand’s ambassadors are known. Australian golfer Cameron Smith managed to clinch the Claret Jug (Golf Champion Trophy) in a spectacular final round. A record 290,000 spectators attended the milestone event, watching as underdog Smith tapped in the winning birdie. The massive turnout at the Old Course, along with millions of virtual spectators, is a reminder of golf’s growing international appeal—with Rolex playing an important role in the sport’s evolution. But how did a watch brand manage to change the narrative of an entire sport? It all started in 1967—Arnold Palmer, aka “The King”, made headlines…
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Tatler Hong Kong (Digital) - 1 Issue, October 2022

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