Music to Our Ears

Rolex hosts three “Perpetual Music” concerts to support musicians and singers during the pandemic

Coronavirus’s severe impact on cultural life has raised urgent debate about how to protect one of the world’s most high-profile industries. After months of cancelled events, Hong Kong’s arts groups are eager to resume preparing for new shows, with the government announcing that performance venues under the Leisure and Cultural Services Department would remain closed until the beginning of this month. In a bid to help, Rolex launched an exciting new initiative to support musicians and singers affected by coronavirus. The Swiss luxury watchmaker hosted three classical music concerts to help more than 100 artists that have been impacted by the ongoing pandemic. The three “Perpetual Music” concerts were held in Italy, Germany and France, from August 21 to September 3. Those artists whose work and lives have been adversely affected…

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Tatler Hong Kong (Digital) - 1 Issue, October 2020

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