Street Smart

Co-founder of Ambush and jewellery director for Dior Men, Yoon Ahn has been taking the fashion scene by storm, thanks to some choice collaborations, famous friends and her sharp intuition

By Rosana Lai

Yoon Ahn nibbles on a vanilla cracker in her Tokyo studio as we catch up over Zoom. Sporting a blue bomber jacket, gold hoops and a bleached-blonde high ponytail, she pinches the foil packaging with her signature long, pointed gel nails. “I’m really sorry but I just need some sugar to perk me up in the afternoon,” she says. I know that there’s nothing new under the sun—a tee is a tee, gold necklaces have existed for centuries or even before the Roman era—but how can I shed new light and have people see them in a different way? That’s my job. Ahn has been running on adrenaline for the last several years. The co-founder of Ambush, a popular unisex streetwear brand beloved by the likes of Kanye West, she…

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Tatler Hong Kong (Digital) - 1 Issue, October 2020

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