October is the New September

—Eric Wilson, editor-in-chief

In the conventional thinking of the publishing industry, September used to be the main event for style. Magazines measured their successes by the depth of the thud their thickest issues of the year made, a tradition that heralded the start of a new fall season. But all that’s changed now as old ideas are being rejected amid the aftershocks of the global pandemic. Do readers really care about the latest trends from the runways when they’ve become accustomed to working from home in their sweatpants? Do we need another best-dressed list in a year when no one went to a party? Well, of course we do. The global apparel industry may be undergoing an enormous reckoning over its part in encouraging harmful stereotypes and environmentally irresponsible consumerism. But style will…

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Tatler Hong Kong (Digital) - 1 Issue, October 2020

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