CLAIRE CHOISNE

Boucheron’s creative director tells us about designing a collection inspired by her daughter, maintaining a delicate balance between honouring the French maison’s legacy and fearlessly innovating

How do you balance your creative vision with the house codes of Boucheron? I do not consider these notions as [being in opposition]. It’s always important for me to pay tribute to the maison’s history, and to stay true to Frédéric Boucheron’s vision. When I started working at Boucheron, I spent a lot of time going through the archives so I could thoroughly understand the philosophy of the maison. What fascinated me was the richness; there seemed to be no desire to synthesise the archives into various aesthetics; it was so varied. Frédéric Boucheron was the first to use rock crystal and mix it with diamonds, which was audacious at the time. Today, we perpetuate this tradition of innovation and daring by maintaining this freedom to create. Preciousness is generally…

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Tatler Hong Kong (Digital) - 1 Issue, November 2023

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