Art in the Fast Lane

The BMW 8 x Jeff Koons is a graphic creation designed with the road in mind

Tasked with creating his “dream car”, Jeff Koons has taken the BMW M850i xDrive Gran Coupé and transformed it into a rolling piece of pop art. Known for his tongue-in-cheek paintings and sculptures, the renowned American artist used his favourite 8 Series as a canvas for this limited-edition project. Koons is a long-time fan of BMW, dating back to the 1980s when he drove a 7 Series while living in Munich. The artist has previously created an Art Car for the brand: the BMW M3 GT2, which went on to race for BMW Motorsport at Le Mans 24 Hours in 2010. In his latest collaboration with the storied carmaker, Koons created a geometric design that blends perfectly with the elegant contours of the 8 Series Gran Coupé. The word “Pop!” appears on…

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Tatler Hong Kong (Digital) - 1 Issue, November 2022

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