It’s a Crafted World

Architect and OMA partner Ellen van Loon takes us through the process of building Loewe’s Crafted World exhibition in Shanghai and speaks about using exhibitions to navigate fashion history

By Cherry Mui

The Shanghai Exhibition Centre was the stage for a treasure hunt in late March. Loewe held Crafted World, its first-ever exhibition paying tribute to its Spanish heritage, celebrating 178 years of craft-making and all the memorable results of a decade of creative direction by Jonathan Anderson. Wandering through the wing of the famed landmark—an example of 1950s Sino-Soviet architecture—transformed into a series of interactive roomscapes is like opening one chocolate box after another. At the exit of the exhibition, where a larger-than-life raffia Loewe logo took over the centre between the stairs, Tatler sat down with Ellen van Loon, who led the design team behind the show, to discuss how it came together. It’s not the first time Van Loon, the only female partner at the Office for Metropolitan Architecture…

You're reading a preview of

Tatler Hong Kong (Digital) - 1 Issue, May 2024

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.