Motif Mantra

As Van Cleef & Arpels expands its symbolic universe beyond the familar Alhambra collection, we examine how the maison’s Lucky Spring collection strategically weaves cultural resonance and market savvy through nature-inspired motifs

By Amrita Katara

Van Cleef & Arpels has always shown an ability to create relevance through symbolism. The popular Alhambra collection is a case in point: launched in 1968, as well as being a symbol of luck, the four-leaf clover motif is now virtually synonymous with the maison. But with the Lucky Spring collection, the house expanded its repertoire of fortune-bearing symbols, creating a sophisticated parallel narrative that speaks to nature’s perpetual renewal while capturing the Asian market’s deep cultural connection to spring. While the collection this year maintains its core elements from its 2021 debut, its appeal lies in how it speaks to multiple generations through carefully chosen motifs that bridge tradition and contemporary desires. By tapping into an entire season through carefully curated motifs, the maison is ensuring its legacy isn’t…

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Tatler Hong Kong (Digital) - 1 Issue, March 2025

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